Hi, I'm Jo

Your expert partner in productivity.

With over 30 years’ experience supporting businesses across multiple industries, I help busy professionals stay organised, efficient, and focused on what truly matters. With exceptional communication skills and a genuine passion for building lasting professional relationships, I’m dedicated to delivering expert administrative solutions that drive productivity and efficiency. I take pride in my high standards, attention to detail, and ability to manage demanding workloads with confidence and precision.

At SmartPA, we don’t believe in one-size-fits-all support — we take the time to understand your business and carefully match you with the perfect Virtual Assistant for your needs. Whether you need day-to-day admin help, marketing support, or full executive assistance, we deliver reliable, tailored solutions that make your business run smarter.

Email & inbox management

Social media

CRM support

Sales & marketing

Data entry

Document production

Invoicing & credit control

Recruitment

Web design & branding

Research & development

Process, review & implementation

Tender documentation

Quotes & estimates

Project management

Negotiation

Reporting

TASKS WE CAN HELP WITH

Delegate specific tasks or full administrative functions to our expert virtual assistants and maximise your productivity.

Email & Inbox

No need to trail through your inbox. Daily, weekly and monthly agendas and emails flagged for your attention means you never miss an email again.

Transcription & Typing

We make it easy to outsource tasks on a project-by-project basis. Delegate your typing and transcription tasks to SmartPA and have confidence in our standards.

Data Entry

Our assistants make even large-scale projects quick and easy by transforming information into assets. And with GDPR compliance and full data security as standard, our inputs will transform your output.

CRM Support

It’s your business. So it’s essential your data is processed onto your own back-end platform, whether it’s Excel or your CRM software. Our experienced team can do it all.

Document Production

Whether it's for a Powerpoint presentation, a legal document or a procedures manual, trust that your documents will be delivered on time and to the highest standard.

Back-Office Support

Opportunities with outsourcing your back office tasks include; answer calls when you're busy, provide diary and email management, and also securely manage and transfer your files.

Travel Management

The average business traveller spends 108 hours a year on travel-related admin. Instead of doing it yourself, let SmartPA handle your flights, trains, accommodation, insurance and any extras to make your business trip smooth sailing.

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What clients are saying

Jo Martin and her team - clarity, structure and real support

"I've genuinely enjoyed working with Jo Martin and her team. The support has been calm, organised and incredibly valuable, especially when juggling multiple businesses.

Jo helps with my LinkedIn posts, which is something I've always struggled with, making it consistent and stress-free. When our bookkeeper left, Jo handled the onboarding of a replacement and managed the full handover, including systems and logins, without needing my involvement. That alone saved me a huge amount of time and headspace.

Jo also acts as a gatekeeper for emails, filtering what actually needs my attention, and supports me with any research I need, meaning decisions are quicker and better informed.

Overall, working with Jo and her team has given me clarity, reduced stress, and the confidence that things are being handled properly in the background. It's practical, reliable support that genuinely makes running a business easier."

Anthony Carter

Steel Fixing Company

I can't thank Jo and her team enough

"I was introduced to Hayriye Mazzotta by Jo Martin after having a meeting to understand the areas that I could use a helping hand; I can't thank Jo enough for this introduction.

From day one, Hayriye has consistently exceeded my expectations, her attention to detail and organisational skills are truly remarkable, ensuring that everything runs smoothly and efficiently. Her professionalism and proactive approach make my workload significantly lighter, allowing me to focus on other important aspects of my business. I wholeheartedly recommend Hayriye to anyone in need of a highly skilled and dependable virtual assistant!"

Tom Williams

Eco Energy Services

...I look forward to many more years of successful collaboration

"I've had the pleasure of working with Jo Martin as my virtual assistant for over four years, and I couldn't be happier with the level of professionalism and support she provides. Jo consistently goes above and beyond, making my day-to-day work significantly easier and more efficient. Her dedication and competence are invaluable, and I honestly don't know what I'd do without her. I look forward to many more years of successful collaboration."

Craig Shields

Carpenter & Property Developer

I find her very intuitive to my needs

"I have worked with Jo Martin for almost 3 years now...employing her was one of the best business decisions I have made. She supports me mostly with the tasks I struggle with like marketing content creation, bookkeeping and other admin functions. I find her very intuitive to my needs and I rarely need to even ask her to do tasks, as they are already done! I joked with her yesterday at we are a dream team, but the truth is she’s a dream and she’s made me feel like I am part of a team.

If you are thinking you need help with some of your marketing or admin tasks I can’t recommend Jo highly enough."

Carole Jordorson

Garden Designer

...very professional, timely, reliable and effective

"I have been working with Jo Martin for the last five years. She has been providing part time support for my small photography agency. With her back up I've been able to grow the business considerably. When she started with me she had no experience in the photography world and quickly picked up the relevant language, software and communications required to efficiently manage both clients and the photography team. She is friendly and personable whilst being very professional, timely, reliable and effective. I wouldn't hesitate to work with her again."

Helen Abraham

London Photography Agency

Furnishing Interiors

"Jo has been supporting my businesses for around five years now, and I couldn’t do without her! At the start, she even had to train me how to delegate properly, and since then, she has taken on a mix of regular admin tasks and project-based work. She’s incredibly efficient, always on top of things, and not afraid to chase me when needed—which, honestly, I really appreciate! Her reminders and proactive approach keep everything running smoothly. If you're looking for a reliable, organised, and highly capable VA, I’d highly recommend Jo."

Suzanne Elsey - Interior Designer and Property Developer.